Finding product market fit (PMF) is the holy grail for startups. This concept escapes a clear cut definition, but can be felt when it is or isn’t happening. Michael Seibel from YC describes the feeling as “when you are overwhelmed with usage—usually to the point where you can’t even make major changes to your product because you are swamped just keeping it up and running.” Doesn’t this sound like primary care? While the usual product market fit guarantees mutual benefit to producers and consumers, our healthcare system shortchanges primary care physicians and their patients despite an ideal fit.
Well written, Paulius.